Tomorrow is the product of today, so let’s take a look at the innovative tools artists, brands, promoters and labels are using to bring about music’s near-future.
SoundStage: Make Music in VR
SoundStage lets users immerse themselves in a virtual environment full of tools and instruments to create music. Not quite ready to seriously compete with digital audio workstations (DAWs), but its early days for VR so it will be interesting to see what products like this turn into once they reach maturity.
Thought: virtual reality doesn’t adhere to real world physics, which means we can be much more creative in designing instruments and interfaces for music creation.
Similar: TheWave VR
Qrash: Connecting Promoter & Audience
Qrash lets users find the best events in their area and get good deals on them. The biggest promise for this app is getting last minute deciders to your venue, spontaneously. In cities like Amsterdam or Berlin, where nightlife stretches deep into the morning, it’s particularly useful, because if you have a sold out event, but half of the people leave at 3am after the headliner is done, you can offer discounted fares to people who show up to fill the club back up. Qrash is currently in an early stage and only active in The Netherlands for now. If I were a VC, I’d be having some serious talks with this team.
Thought: by keeping audiences connected to event organisers in real-time, apps can solve inefficiencies in the live business that date back to the pre-internet age.
Hardwell Bot: Automated Artist-Fan Interaction
You know what’s hotter than Pokémon Go? Messenger bots. Nah, just kidding, but messenger bots are pretty hot too. We Make Awesome Sh has created a bot for one of the world’s biggest DJs: Hardwell. It lets fans vote on new tracks, send in fan art, give voice shoutouts that may be featured on his weekly podcast, access merch, and subscribe to alerts.
Thought: how can bots be used to increase fans’ feeling of proximity? Can artist bots provide experiences that are valuable enough to monetize?
Landmrk: Geocaching Music
Landmrk lets you attach content to specific locations — when a user is at that location, they can unlock the content. It allows for white labeling, so it’s easy to imagine revenue generating business models for this. Imagine: partnership between apparel brand and artist. Visit the branches to get access to free, full tracks of the upcoming album.
Thought: there are three ingredients to strong brand partnerships:
- Good artist-brand synergy
- Great music
- An engaging tool
Written for my weekly newsletter MUSIC x TECH x FUTURE. If you enjoyed reading this, please consider sharing and subscribing — it’s of great help.