What if Spotify turned Daily Mix into a standalone product?

Implementing the obvious missing feature could point to a new product direction for Spotify.   About a month ago, Spotify introduced Daily Mix, a new set of playlists that lets you ‘rediscover’ your favourite music. It mixes past favourites with tracks you might like and its stated aim is to take the work out of organizing […]

The Value of Ephemeral Content: Becoming Part of Your Fans’ Routines

What some perceive as ephemeral content’s greatest weakness is actually its most powerful quality. In an online landscape where attention is most scarce, ephemerality is key. 🔑   Last week I had the pleasure of being on a panel with some brilliant minds at Amsterdam Dance Event. The topic: marketing music to millennials. Millennials born in […]

Are donations becoming a viable part of artists’ business models?

With the rise of live streaming and new media models, donations deserve another consideration.   Napster, the early file sharing service, not only introduced many to piracy. The platform also exposed two competing world views. One believed that information should be free and the other believed in combating such ideas. They were both wrong. As […]

Two words to boost your digital strategy: and then?

Repeating the same question over and over to cut through the nonsense and set the right priorities. I regularly discuss digital strategy with bloggers, DIY musicians, managers or people running their own record label. My intention is to help people think more like startups, set clear goals, collect data and know how to act on […]