The Moby Problem: open letter to Matt Ogle’s successor at Spotify

Almost every week, Spotify adds a Moby track to my Discover Weekly or Release Radar playlists – probably the playlists I listen to the most. The problem is: I don’t like Moby, and he’s not going away. I’ve figured out exactly why Spotify keeps recommending me Moby. I’ve also figured out what types of user […]

Four innovations in classical music

Last Friday, I had the pleasure of representing IDAGIO on stage at a conference for the first time since joining as Product Director one month ago. It was my first time attending a conference dedicated to classical, and since I haven’t written much about that part of the music business yet, I want to highlight […]

Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Like MC and DJ: an audiovisual alliance for the digital age

The digital age is demanding for artists. Simply releasing audio is often not enough. You have to take care of artwork, video material for Instagram, YouTube, and Facebook, and then you still have to figure out how to get people to actually pay you. The time has come for a new band member – even […]

The future of music, inspired by a cheap Vietnamese restaurant in Berlin

I spent the last week living from an Airbnb while getting started with my new job at IDAGIO in Berlin. Down the street from my Airbnb was a cheap Vietnamese place, where I ate a couple of times. They always had Vietnamese pop music on, but one day they had a CD by a Vietnamese […]