When to leverage platforms, and when to own your audience

Platforms born out of the web 2.0 wave of internet startups, like Facebook, Medium, and Spotify, have done a great job bringing huge audiences together. But building your presence on their platforms can come at the cost of them owning your link to your audience. I was having a small discussion on Twitter with Arnon […]

The best writing tip I ever got

Back in high school, one of my favourite teachers was this guy in his 50s who taught natural sciences. He had a lot of humour and actually treated us like adults. He did this by making everyone understand that they’re there for their own education and he was merely there to help. If you weren’t […]

AI-created non-human music will need human narratives

To me, it’s beyond a doubt that we’ll all be listening to AI-created music within a few decades, and probably much sooner. The most important way in for this type of music is mood playlists. After the first couple of songs on such playlists, most people tune the music out and get back to their […]

I’m a millennial and I share more music through Instagram Stories than any other medium

The top row on Instagram excites me. I check Instagram more often & only bother scrolling down the feed once a day, if I don’t forget. I’ve previously explained how Instagram’s Snapchat-cloned Stories functionality represents a great marketing opportunity for artists. Now I want to signify its broader importance to music, and social media in […]