Building Attention-Holding Habits — Gaming Industry Lessons for the Music Biz #2

The currency of the web is attention. Not because so much of the web is ad-funded, but because attention is its scarcest good and the first step towards monetization. In the networked age, the basis of success in music is the ability to grab people’s attention and hold it. The digital masters of holding attention? […]

Gaming Industry Lessons for the Music Biz #1: Season Pass Subscriptions

If you want to know the future of music, look at the gaming business. They got into the same mess at the same time, but have found incredible ways to deal with today’s networked reality. I’ll be exploring successful concepts from the gaming industry and explaining how they can be applied to music. Starting off with […]