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Our take on Spotify's strategy to become a habit-forming product was widely picked up by media & blogs.
"As digital music strategist Bas Grasmayer aptly notes, they create “the perfect habit loop”—one that’ll now be twice as strong, with the addition of a second personalized playlist that self-refreshes on a different day of the week."
"In the words of digital strategist Bas Grasmayer, “music has been augmenting reality for 35 years;” from the Walkman in our hands to the iPhone in our pockets, the art form has become simultaneously more portable and augmentable with time, easily imposing sounds, images and emotions onto our preexisting views of the real world."
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