Creatives as victims: are artists really screwed?

With the platformization of the web, creatives are set up to compete for attention while the platforms that host their content benefit from monetization at scale. It’s an important issue, but to say creatives have been screwed over by default helps nobody, mostly because it’s incorrect. When reading Jon Westenberg‘s recent comments about creatives’ current challenges, I found […]

The “F*ck the long tail” manifesto

Don’t spend your time on something broken, when you can do something that works even better. Unless you’re a huge business with a lot of legacy to deal with, the shape of the long tail doesn’t matter. It doesn’t matter whether music is getting increasingly “winner takes all”. This graph does NOT matter: Why it […]

Success in music: defining your personal strategy in four steps

Finding your way to success can be confusing as an artist. Here’s what you should be focusing on. At the Play & Produce conference in Ghent, Belgium, I joined a panel about digital revenue streams with Jef Martens (Basto / LazyJay), and Sebastien Lintz who does digital for Hardwell, artist management at Sorted, and is label manager […]

Moving up the music curation food chain

Time for a quick lesson in free publicity. The increase of easy access to information and entertainment, combined with the democratisation of creation thereof, have led to the need for curation. As an artist, you want to get your music noticed by curators, so it gets spread around further. But how do you get them […]

Why nobody cares about your free download

You spent years honing your skills. Countless hours putting together your latest song or album. You value your work immensely, so you decide to give this valuable thing away to your fans. Maybe it will even get you some new fans. But they don’t care. In the age of constant connectivity, free downloads have lost […]

Why should artists be able to make a living off of music?

Does this question make you feel uncomfortable? If so, allow me to break your music industry bubble for a second. People outside the music business are often filled with astonishment by the music industry’s prevalent sense of entitlement. “I made something, so I deserve money.” Nonsense. What kind of business is that? To me, the […]

Music Business Growth Hacking 101: How to Scale Your Fanbase & Revenue Sustainably

How can “the intersection of creative marketing, automation, and smart use of data” help you grow? Read on… This article originally appeared as a guest post for the Midem blog. Instead of hiring marketing managers, startups are recruiting growth hackers to work on more sustainable deliverables than just ‘dumb traffic’. How can growth hacking be used […]