What music startup founders often get wrong

Doing a consumer facing music startup is hard. Especially if you don’t understand what gives music value. One of the hardest aspects of building music startups is the fact that you’re dealing with a two-sided marketplace scenario. This means you have to build up one side of your marketplace in order to attract the other. […]

Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations. Guest contribution by Thiago R. Pinto. Portuguese version. Part I So, the music industry has changed. If you haven’t been living in a cave for the past 15 years you probably noticed. For those who need to catch up, […]