Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Moving up the music curation food chain

Time for a quick lesson in free publicity. The increase of easy access to information and entertainment, combined with the democratisation of creation thereof, have led to the need for curation. As an artist, you want to get your music noticed by curators, so it gets spread around further. But how do you get them […]

Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations. Guest contribution by Thiago R. Pinto. Portuguese version. Part I So, the music industry has changed. If you haven’t been living in a cave for the past 15 years you probably noticed. For those who need to catch up, […]