When to leverage platforms, and when to own your audience

Platforms born out of the web 2.0 wave of internet startups, like Facebook, Medium, and Spotify, have done a great job bringing huge audiences together. But building your presence on their platforms can come at the cost of them owning your link to your audience. I was having a small discussion on Twitter with Arnon […]

Music Business Growth Hacking 101: How to Scale Your Fanbase & Revenue Sustainably

How can “the intersection of creative marketing, automation, and smart use of data” help you grow? Read on… This article originally appeared as a guest post for the Midem blog. Instead of hiring marketing managers, startups are recruiting growth hackers to work on more sustainable deliverables than just ‘dumb traffic’. How can growth hacking be used […]