How can we restore music’s status as social glue in the age of streaming?

The case for a passive discovery mechanism for friends’ playlists on Spotify. This article started with a tweet on a Saturday evening. Simply put: I wish I had a better interface to discover playlists that are popular among my friends. Spotify should make a tool that:– every day surfaces ~5 playlists– made by friends, or […]

Four of the biggest opportunities for the future of music consumption

A reflection on key trends in music, tech, and user interfaces. Soundcloud is saved, for now. On top of whatever strategic decisions they make to be able to attract follow-up investments, they face the difficult task of preserving their user community’s trust and winning back part of the trust they already lost. Tumultuous times are […]

Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Success in music: defining your personal strategy in four steps

Finding your way to success can be confusing as an artist. Here’s what you should be focusing on. At the Play & Produce conference in Ghent, Belgium, I joined a panel about digital revenue streams with Jef Martens (Basto / LazyJay), and Sebastien Lintz who does digital for Hardwell, artist management at Sorted, and is label manager […]

The Value of Ephemeral Content: Becoming Part of Your Fans’ Routines

What some perceive as ephemeral content’s greatest weakness is actually its most powerful quality. In an online landscape where attention is most scarce, ephemerality is key. 🔑   Last week I had the pleasure of being on a panel with some brilliant minds at Amsterdam Dance Event. The topic: marketing music to millennials. Millennials born in […]

Spotify’s strategy to become a habit-forming product

Last Friday, Spotify unveiled its newest feature: Release Radar – a personalized playlist of newly released music, updated every Friday. It’s reminiscent of Discover Weekly, but Release Radar’s recommendations are always newer tracks. My first impression is that it’s much more likely to recommend music from artists you’re already familiar with. As Spotify keeps rolling […]