Treat Twitter like a visual medium & sync your Instagram posts to it

Here’s a little hack I use to share my Instagram photos to Twitter automatically. Many years ago, Instagram decided to disable its Twitter cards integration, meaning photos posted to Instagram and then shared on Twitter, no longer showed up as an image but instead just as a descriptive text + link. It’s a common strategy […]

The Instagram Stories rulebook (and 20 creative ideas for your short form videos)

Instagram Stories are the most important development in social media right now. I’ve previously explained why, but the key point is that the short format expiring content makes it fun to create, share, and engage with people who share their moments. My two articles about Instagram Stories had loads of people getting in touch, following […]

Four of the biggest opportunities for the future of music consumption

A reflection on key trends in music, tech, and user interfaces. Soundcloud is saved, for now. On top of whatever strategic decisions they make to be able to attract follow-up investments, they face the difficult task of preserving their user community’s trust and winning back part of the trust they already lost. Tumultuous times are […]

I’m a millennial and I share more music through Instagram Stories than any other medium

The top row on Instagram excites me. I check Instagram more often & only bother scrolling down the feed once a day, if I don’t forget. I’ve previously explained how Instagram’s Snapchat-cloned Stories functionality represents a great marketing opportunity for artists. Now I want to signify its broader importance to music, and social media in […]

6 lessons from 6 weeks without net neutrality

My music consumption has been clearly impacted by the lack of net neutrality on my new mobile plan. Here are my key takeaways as a heavy user of music services. This Spring, I moved from The Netherlands to Berlin, which means setting up new contracts for everything. While I’m still waiting for my flat to […]

Like MC and DJ: an audiovisual alliance for the digital age

The digital age is demanding for artists. Simply releasing audio is often not enough. You have to take care of artwork, video material for Instagram, YouTube, and Facebook, and then you still have to figure out how to get people to actually pay you. The time has come for a new band member – even […]

Music for the Snapchat generation: conceptualizing Music Stories

Whether you’ve ever used Snapchat or not, you have felt the influence of the social app’s design choices. How will it shape the future of music? Snapchat created something called ‘Stories’. Stories are composed of photos and short videos that stay available for 24 hours. They allow people to get a look into other people’s […]

Quick guide to the relaunched Anchor: reinventing the radio format

You may remember Anchor: it started as a sound-based social network where users could start discussions that others could chime in on. A kind of long-form Twitter, but with voice instead of text. I remember getting involved with some discussions started by Bruce Houghton, from Hypebot, but people’s interest soon waned and many of us […]

The “F*ck the long tail” manifesto

Don’t spend your time on something broken, when you can do something that works even better. Unless you’re a huge business with a lot of legacy to deal with, the shape of the long tail doesn’t matter. It doesn’t matter whether music is getting increasingly “winner takes all”. This graph does NOT matter: Why it […]

Monetizing virtual face time with fans

How the convergence of 2 trends opens up new business model opportunities for artists. When I landed in Russia to get involved with music streaming service Zvooq, my goal was to look beyond streaming. The streaming layer would be the layer that brings everything together: fans, artists, and data. We started envisioning a layer on […]