Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Like MC and DJ: an audiovisual alliance for the digital age

The digital age is demanding for artists. Simply releasing audio is often not enough. You have to take care of artwork, video material for Instagram, YouTube, and Facebook, and then you still have to figure out how to get people to actually pay you. The time has come for a new band member – even […]

The “F*ck the long tail” manifesto

Don’t spend your time on something broken, when you can do something that works even better. Unless you’re a huge business with a lot of legacy to deal with, the shape of the long tail doesn’t matter. It doesn’t matter whether music is getting increasingly “winner takes all”. This graph does NOT matter: Why it […]

7 findings from my first year freelancing

This week MUSIC x TECH x FUTURE turns one. Born as a newsletter on Revue, it’s now (finally) a sustainable company. That word, sustainable, comes with a caveat, because it currently still depends on me selling my time. There’s inherent risk in that, but I digress. Launching the newsletter, I knew it would take me […]

The benefits of being an early adopter

Exploring the value of being a first mover, connecting with founders and building a profile in a nascent community. While reading through a Medium post a couple of months ago, I stumbled upon an email subscription form near the bottom of the article. I’m always thinking of how I can better convert readers to my […]

The value of fan remixes as part of artists’ content strategy

Putting fan remixes in the spotlight is a hundred thousand times more valuable than taking them down. The scarcest good on the internet is attention. Any savvy artist, manager, or label employee knows this and develops strategies to sustain the attention of fans over long periods of time. This comes in the form of content strategies, […]

Success in music: defining your personal strategy in four steps

Finding your way to success can be confusing as an artist. Here’s what you should be focusing on. At the Play & Produce conference in Ghent, Belgium, I joined a panel about digital revenue streams with Jef Martens (Basto / LazyJay), and Sebastien Lintz who does digital for Hardwell, artist management at Sorted, and is label manager […]

10 Lesser Known Tools for Making Music in your Browser

When the urge to get creative strikes, here’s how you can drop a beat fast. It’s not only the internet’s websites and platforms that change. Under the hood, our browsers are getting more powerful, allowing for rich experiences without having to manually download apps. Here are ten fun tools to drop beats right from your desktop […]

The Value of Ephemeral Content: Becoming Part of Your Fans’ Routines

What some perceive as ephemeral content’s greatest weakness is actually its most powerful quality. In an online landscape where attention is most scarce, ephemerality is key. 🔑   Last week I had the pleasure of being on a panel with some brilliant minds at Amsterdam Dance Event. The topic: marketing music to millennials. Millennials born in […]