Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

What if Spotify turned Daily Mix into a standalone product?

Implementing the obvious missing feature could point to a new product direction for Spotify.   About a month ago, Spotify introduced Daily Mix, a new set of playlists that lets you ‘rediscover’ your favourite music. It mixes past favourites with tracks you might like and its stated aim is to take the work out of organizing […]

10 Lesser-Known Tools for Music Discovery

Radio, streaming services, social networks – everyone has their own way to discover new music. Meanwhile, there are dozens of entrepreneurs out there who believe they have a better way. Here are some of the best ones out there.   cmd.to fm http://cmd.to/fm How it describes itself: This is not your mothers radio. Listen awesome tunes […]

Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations. Guest contribution by Thiago R. Pinto. Portuguese version. Part I So, the music industry has changed. If you haven’t been living in a cave for the past 15 years you probably noticed. For those who need to catch up, […]