The Moby Problem: open letter to Matt Ogle’s successor at Spotify

Almost every week, Spotify adds a Moby track to my Discover Weekly or Release Radar playlists – probably the playlists I listen to the most. The problem is: I don’t like Moby, and he’s not going away. I’ve figured out exactly why Spotify keeps recommending me Moby. I’ve also figured out what types of user […]

The Value of Ephemeral Content: Becoming Part of Your Fans’ Routines

What some perceive as ephemeral content’s greatest weakness is actually its most powerful quality. In an online landscape where attention is most scarce, ephemerality is key. 🔑   Last week I had the pleasure of being on a panel with some brilliant minds at Amsterdam Dance Event. The topic: marketing music to millennials. Millennials born in […]

Use Facebook Messenger to Access Spotify Discover Weekly and Release Radar – in 4 Steps

A bot for Facebook Messenger lets you access your Spotify Release Radar and Discover Weekly playlists from inside Messenger. Since it currently lacks an interface, here are the steps to follow to get new music recommendations delivered to Messenger. 1. Add the bot You can add the bot by clicking this link. 2. Sign in Tell […]

Spotify’s strategy to become a habit-forming product

Last Friday, Spotify unveiled its newest feature: Release Radar – a personalized playlist of newly released music, updated every Friday. It’s reminiscent of Discover Weekly, but Release Radar’s recommendations are always newer tracks. My first impression is that it’s much more likely to recommend music from artists you’re already familiar with. As Spotify keeps rolling […]