The future of music, inspired by a cheap Vietnamese restaurant in Berlin

I spent the last week living from an Airbnb while getting started with my new job at IDAGIO in Berlin. Down the street from my Airbnb was a cheap Vietnamese place, where I ate a couple of times. They always had Vietnamese pop music on, but one day they had a CD by a Vietnamese […]

Music for the Snapchat generation: conceptualizing Music Stories

Whether you’ve ever used Snapchat or not, you have felt the influence of the social app’s design choices. How will it shape the future of music? Snapchat created something called ‘Stories’. Stories are composed of photos and short videos that stay available for 24 hours. They allow people to get a look into other people’s […]

The value of fan remixes as part of artists’ content strategy

Putting fan remixes in the spotlight is a hundred thousand times more valuable than taking them down. The scarcest good on the internet is attention. Any savvy artist, manager, or label employee knows this and develops strategies to sustain the attention of fans over long periods of time. This comes in the form of content strategies, […]

Success in music: defining your personal strategy in four steps

Finding your way to success can be confusing as an artist. Here’s what you should be focusing on. At the Play & Produce conference in Ghent, Belgium, I joined a panel about digital revenue streams with Jef Martens (Basto / LazyJay), and Sebastien Lintz who does digital for Hardwell, artist management at Sorted, and is label manager […]

Monetizing remix culture: Beatport’s former CEO about his new mission

Matthew Adell about founding MetaPop and the surprising amount of money being left on the table by artists & labels. It’s 2016 and artists still have to think like lawyers when working on remixes. As someone whose music consumption primarily exists of remixes and sampled works, this is a very personal pet peeve of mine. The […]

Hidden in plain sight: a global underground dance music scene with millions of fans

Are gamers the biggest millennial subculture in music? An exploration of ‘online-only’ music. With the rise of the internet, music has lost more than industry revenues. Music has lost its cultural monopoly for identity building. Music used to be the only fast way in which people could understand that there are other people around the world, […]