Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Why I’ve stopped posting on Medium

A recent change broke my trust and made me act on my pre-existing skepticism. That change is not the membership plan. Okay, I haven’t completely stopped publishing on Medium, but I have stopped making Medium the go-to destination for my audience. Instead, I’ve placed focus on my own WordPress-based site again, and cross-post articles here […]

Music for the Snapchat generation: conceptualizing Music Stories

Whether you’ve ever used Snapchat or not, you have felt the influence of the social app’s design choices. How will it shape the future of music? Snapchat created something called ‘Stories’. Stories are composed of photos and short videos that stay available for 24 hours. They allow people to get a look into other people’s […]

Quick guide to the relaunched Anchor: reinventing the radio format

You may remember Anchor: it started as a sound-based social network where users could start discussions that others could chime in on. A kind of long-form Twitter, but with voice instead of text. I remember getting involved with some discussions started by Bruce Houghton, from Hypebot, but people’s interest soon waned and many of us […]

The value of fan remixes as part of artists’ content strategy

Putting fan remixes in the spotlight is a hundred thousand times more valuable than taking them down. The scarcest good on the internet is attention. Any savvy artist, manager, or label employee knows this and develops strategies to sustain the attention of fans over long periods of time. This comes in the form of content strategies, […]

The Global Implications of VKontakte’s New Music Licenses

Last week’s most important music business news could well be the deal struck between Russian social network VKontakte (VK), and all 3 major labels. It follows a long history of conflict between VK, sometimes referred to as Russia’s Facebook, and the music industry. It seems like the music will stay freely available to VK users, […]