The Moby Problem: open letter to Matt Ogle’s successor at Spotify

Almost every week, Spotify adds a Moby track to my Discover Weekly or Release Radar playlists – probably the playlists I listen to the most. The problem is: I don’t like Moby, and he’s not going away. I’ve figured out exactly why Spotify keeps recommending me Moby. I’ve also figured out what types of user […]

Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Online music is about to experience another MySpace moment

An emerging void signals new opportunity for innovation in digital music. The benefit of writing thoughts down is that you get to revisit them. Six years ago, I penned a piece for Hypebot called The Next MySpace. At that time, people in the music business were desperate to for another MySpace to emerge: the site had […]

Why I’m joining IDAGIO  —  a classical music startup — and moving to Berlin

Today I’m excited to announce that I’m joining IDAGIO, a streaming service for classical music lovers, as Director of Product. I’m already in the process of relocating to Berlin, where I’ll be joining the team later this month. In this post, I want to explain why I so strongly believe in this niche focused music […]

Mood augmentation and non static music

Why the next big innovation in music will change music itself — and how our moods are in the driver’s seat for that development. Over the last half year, I’ve had the pleasure to publish two guest contributions in MUSIC x TECH x FUTURE about our changing relationship with music. The first had Thiago R. Pinto pointing […]

What if Spotify turned Daily Mix into a standalone product?

Implementing the obvious missing feature could point to a new product direction for Spotify.   About a month ago, Spotify introduced Daily Mix, a new set of playlists that lets you ‘rediscover’ your favourite music. It mixes past favourites with tracks you might like and its stated aim is to take the work out of organizing […]

Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations. Guest contribution by Thiago R. Pinto. Portuguese version. Part I So, the music industry has changed. If you haven’t been living in a cave for the past 15 years you probably noticed. For those who need to catch up, […]

Use Facebook Messenger to Access Spotify Discover Weekly and Release Radar – in 4 Steps

A bot for Facebook Messenger lets you access your Spotify Release Radar and Discover Weekly playlists from inside Messenger. Since it currently lacks an interface, here are the steps to follow to get new music recommendations delivered to Messenger. 1. Add the bot You can add the bot by clicking this link. 2. Sign in Tell […]

Spotify’s strategy to become a habit-forming product

Last Friday, Spotify unveiled its newest feature: Release Radar – a personalized playlist of newly released music, updated every Friday. It’s reminiscent of Discover Weekly, but Release Radar’s recommendations are always newer tracks. My first impression is that it’s much more likely to recommend music from artists you’re already familiar with. As Spotify keeps rolling […]

Are pay-per-stream royalties costing artists tens of thousands of dollars?

Is it fair that a 50-second song costs the same as a 20-minute composition? Back in the days of album-driven sales, track length didn’t matter much. If an album contains 50 tracks of 1 minute each (punk, grindcore), it would sell for roughly same price as an album with 3 tracks lasting 20 minutes each […]