Two words to boost your digital strategy: and then?

Repeating the same question over and over to cut through the nonsense and set the right priorities. I regularly discuss digital strategy with bloggers, DIY musicians, managers or people running their own record label. My intention is to help people think more like startups, set clear goals, collect data and know how to act on […]

5 Bots You’ll Love

Since launching its chatbot API last April, Facebook’s Messenger platform has already spawned 11,000 bots. Bots are popular, because they allow brands to offer more personalized service to existing and potential customers. Instead of getting people to install an app or visit your website, they can do so from the comfort of their preferred platform, whether […]

5 Easy Ways to Stay on Top of Trends (for Busy People)

There’s a certain advantage to being ahead of the curve. In an age of constant disruption, the benefits of learning about a new tool or technology before your competitors can be immeasurable. So how do you stay aware of new trends and developments in your field or industry? Below are 5 convenient ways. They just take a […]

Music Business Growth Hacking 101: How to Scale Your Fanbase & Revenue Sustainably

How can “the intersection of creative marketing, automation, and smart use of data” help you grow? Read on… This article originally appeared as a guest post for the Midem blog. Instead of hiring marketing managers, startups are recruiting growth hackers to work on more sustainable deliverables than just ‘dumb traffic’. How can growth hacking be used […]