What music startup founders often get wrong

Doing a consumer facing music startup is hard. Especially if you don’t understand what gives music value. One of the hardest aspects of building music startups is the fact that you’re dealing with a two-sided marketplace scenario. This means you have to build up one side of your marketplace in order to attract the other. […]

AI-created non-human music will need human narratives

To me, it’s beyond a doubt that we’ll all be listening to AI-created music within a few decades, and probably much sooner. The most important way in for this type of music is mood playlists. After the first couple of songs on such playlists, most people tune the music out and get back to their […]

Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]

Why I’m joining IDAGIO  —  a classical music startup — and moving to Berlin

Today I’m excited to announce that I’m joining IDAGIO, a streaming service for classical music lovers, as Director of Product. I’m already in the process of relocating to Berlin, where I’ll be joining the team later this month. In this post, I want to explain why I so strongly believe in this niche focused music […]

Music for the Snapchat generation: conceptualizing Music Stories

Whether you’ve ever used Snapchat or not, you have felt the influence of the social app’s design choices. How will it shape the future of music? Snapchat created something called ‘Stories’. Stories are composed of photos and short videos that stay available for 24 hours. They allow people to get a look into other people’s […]

When augmented reality converges with AI and the Internet of Things

The confluence of augmented reality, artificial intelligence, and the Internet of Things is rapidly giving rise to a new digital reality. Remember when people said mobile was going to take over? Well, we’re there. Some of the biggest brands in our world are totally mobile: Instagram, Snapchat, Uber. 84% (!) of Facebook’s ad revenue now comes […]

Mood augmentation and non static music

Why the next big innovation in music will change music itself — and how our moods are in the driver’s seat for that development. Over the last half year, I’ve had the pleasure to publish two guest contributions in MUSIC x TECH x FUTURE about our changing relationship with music. The first had Thiago R. Pinto pointing […]

10 Lesser-Known Tools for Music Discovery

Radio, streaming services, social networks – everyone has their own way to discover new music. Meanwhile, there are dozens of entrepreneurs out there who believe they have a better way. Here are some of the best ones out there.   cmd.to fm http://cmd.to/fm How it describes itself: This is not your mothers radio. Listen awesome tunes […]

Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations. Guest contribution by Thiago R. Pinto. Portuguese version. Part I So, the music industry has changed. If you haven’t been living in a cave for the past 15 years you probably noticed. For those who need to catch up, […]

5 Bots You’ll Love

Since launching its chatbot API last April, Facebook’s Messenger platform has already spawned 11,000 bots. Bots are popular, because they allow brands to offer more personalized service to existing and potential customers. Instead of getting people to install an app or visit your website, they can do so from the comfort of their preferred platform, whether […]