Why I’m joining IDAGIO  —  a classical music startup — and moving to Berlin

Today I’m excited to announce that I’m joining IDAGIO, a streaming service for classical music lovers, as Director of Product. I’m already in the process of relocating to Berlin, where I’ll be joining the team later this month. In this post, I want to explain why I so strongly believe in this niche focused music […]

Music for the Snapchat generation: conceptualizing Music Stories

Whether you’ve ever used Snapchat or not, you have felt the influence of the social app’s design choices. How will it shape the future of music? Snapchat created something called ‘Stories’. Stories are composed of photos and short videos that stay available for 24 hours. They allow people to get a look into other people’s […]

When augmented reality converges with AI and the Internet of Things

The confluence of augmented reality, artificial intelligence, and the Internet of Things is rapidly giving rise to a new digital reality. Remember when people said mobile was going to take over? Well, we’re there. Some of the biggest brands in our world are totally mobile: Instagram, Snapchat, Uber. 84% (!) of Facebook’s ad revenue now comes […]

Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations. Guest contribution by Thiago R. Pinto. Portuguese version. Part I So, the music industry has changed. If you haven’t been living in a cave for the past 15 years you probably noticed. For those who need to catch up, […]