The Instagram Stories rulebook (and 20 creative ideas for your short form videos)

Instagram Stories are the most important development in social media right now. I’ve previously explained why, but the key point is that the short format expiring content makes it fun to create, share, and engage with people who share their moments. My two articles about Instagram Stories had loads of people getting in touch, following […]

6 lessons from 6 weeks without net neutrality

My music consumption has been clearly impacted by the lack of net neutrality on my new mobile plan. Here are my key takeaways as a heavy user of music services. This Spring, I moved from The Netherlands to Berlin, which means setting up new contracts for everything. While I’m still waiting for my flat to […]

Like MC and DJ: an audiovisual alliance for the digital age

The digital age is demanding for artists. Simply releasing audio is often not enough. You have to take care of artwork, video material for Instagram, YouTube, and Facebook, and then you still have to figure out how to get people to actually pay you. The time has come for a new band member – even […]

Music for the Snapchat generation: conceptualizing Music Stories

Whether you’ve ever used Snapchat or not, you have felt the influence of the social app’s design choices. How will it shape the future of music? Snapchat created something called ‘Stories’. Stories are composed of photos and short videos that stay available for 24 hours. They allow people to get a look into other people’s […]

When augmented reality converges with AI and the Internet of Things

The confluence of augmented reality, artificial intelligence, and the Internet of Things is rapidly giving rise to a new digital reality. Remember when people said mobile was going to take over? Well, we’re there. Some of the biggest brands in our world are totally mobile: Instagram, Snapchat, Uber. 84% (!) of Facebook’s ad revenue now comes […]

Monetizing virtual face time with fans

How the convergence of 2 trends opens up new business model opportunities for artists. When I landed in Russia to get involved with music streaming service Zvooq, my goal was to look beyond streaming. The streaming layer would be the layer that brings everything together: fans, artists, and data. We started envisioning a layer on […]

Interview: Wil Benton (Chew.tv) about building a livestreaming platform for DJs

Can Chew be to music what Twitch is to gaming? Find out what it takes to build the world’s largest video platform for DJs. Wil Benton is one of the founders of Chew, a service that lets performers create a livestream of their DJ or studio sessions. They were launched in January 2015 and signed […]