Free competes with paid and abundant competes with scarce

Facebook recently launched a sound library including tracks you can use for free on videos. People criticized the concept in a music business discussion group (also on Facebook, ironically). I would hear the same rhetoric that people have when they say bands shouldn’t perform for free, because it’s not just a bad practice, it is […]

How I got over a quarter million plays on my Soundcloud

Building up a following as a DJ in the social web’s early days: a how-to for time travellers. 💫 Back when I was in college, my friend and I would go to a lot of parties. We also used to rap in a band together. Up until then, I had always been writing a lot of […]

The next 3 interfaces for music’s near future

Our changing media reality means everyone in music will have to come to grips with three important new trends. Understanding the music business means understanding how people access, discover, and continuously listen to music. This used to be the record player, cassette player, radio, cd player, and now increasingly happens on our computers and smartphones. […]

6 lessons from 6 weeks without net neutrality

My music consumption has been clearly impacted by the lack of net neutrality on my new mobile plan. Here are my key takeaways as a heavy user of music services. This Spring, I moved from The Netherlands to Berlin, which means setting up new contracts for everything. While I’m still waiting for my flat to […]

TheWaveVR could let online music subcultures thrive

Last week, at Sónar+D, I finally got to try out TheWaveVR as the founders were there to demo and pitch in the startup competition. The company has built a way for DJs to perform in VR and bring an audience from around the world together. It does this in a very fun and visual way, […]

Why playlists should be part of your social media strategy

The emphasis of playlist strategy is usually placed on how artists can get their music on popular curated playlists. Let’s discuss the long-term value of artists stepping into the curator role themselves. In the context of this article, when referring to playlist strategy, I mean playlists that you create. For most of the readers of this […]